I personally believe that you have a lot of responsibility as a photographer, but I want to talk in particular about landscape photography. It is very much a double sided coin. On one hand you are increasing awareness about the place you are photographing, but if the area is protected, are you hurting the environment by bringing more people to it? It is the same for wildlife photography. Viewers see the photographs and then want to go to that place. You see this a lot with national parks, but does the increase in population in parks do the animals and land any good? You have to question how you preserve what we have left, and does photographing that area increase awareness for the better? Does it help the park, animals, landscape you are shooting in? Does your presence do the land more harm than good?
(Advice from a blog on how to start local and branch out your landscape photography)
1. Keep your market local.
2. Start stock and go onto commissions.
(Article discussing landscape photography, money and jobs with Colin Prior.)
Any photographer can print their own work these days but not of as good a quality as the lithographic prints I’ve been doing, which is probably why they’ve been such a hit. But that model is no longer valid because the independent retailers have gone and images are now an online product.